WPP

The challenge

WPP runs advertising systems used across many business units and global markets, handling millions of transactions a day. Platforms at that scale carry years of legacy, and modernising them without disrupting the teams who depend on them daily is the hard part.

How we helped

We contribute to the platform architecture and technical direction for these core systems, shaping a cloud-native, event-driven strategy and leading modernisation work that reduces legacy dependencies and lifts deployment frequency. We also help build the leadership behind it, recruiting and onboarding technical leads and guiding architectural decisions across product teams.

The result

A steadier, more modern platform and a stronger technical leadership community, with delivery aligned to the commercial growth the business is aiming for.